What does it take to fuel an adventure cyclist for a 1,500 mile trek across Iceland in Order online native foods with indigenous ingredients for healthy breakfasts, camping food and hot breakfast cereal with high protein and high fiber and certified gluten free
the summer? It takes dedication, training, preparation, and the right fuel; which is why George Maurer has chosen Wisconsin based Simply Native Foods Quick Cooking Wild Rice Hot Cereal to keep him going.  


About the Adventure:

George Maurer, adventure cyclist, is bicycling the circumference and across the interior of Iceland this summer to raise funds for cancer research. In 2014, George bicycled 3600 miles, solo, from Seattle to Boston in 48 days (that’s 75 miles a day), with the Carolyn Held Memorial Bike Ride, in memory of his friend Carolyn, who had died the previous year of cancer.  He raised $21,000 to benefit cancer research at Mayo Clinic.  That ride changed his life so much, George did it again the following summer, biking 1800 miles from the Golden Gate Bridge in San Francisco to the summit of Pikes Peak, raising another $9,000 for Mayo.

Why did George choose Simply Native Foods to fuel him for his journey? “It’s easy to prepare and has the right blend of protein and carbs to keep me going for miles through the harsh, beautiful landscape of Iceland,” he said.  


Please make sure to follow along with George this summer and donate to the cause here:


For more information, visit or contact George Maurer at (612) 964-8235

Visit or contact Juliet Tomkins at for information and Wild Rice Hot Cereal samples. 


Watch George's Inspirational Video on Bicycling Across Iceland:

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